How to Use Video to Get More Memorial Day Customers

Memorial Day is more than just a long weekend—it’s a special time when people honor those who served, spend time with family, and often take advantage of great sales. For local businesses, it’s one of the biggest opportunities of the year to connect with customers and increase sales. One of the most powerful tools you can use to reach people during this holiday is video. Whether you’re promoting a storewide sale or just sharing something heartfelt and patriotic, video helps your business stand out and connect with your audience in a way that’s emotional and memorable.

During the Memorial Day season, people are already online looking for deals, planning events, and getting inspired by summer vibes. That means they’re ready to discover your business—especially if you show up with the kind of video that catches their eye and holds their attention. A short, creative, or even funny video can make someone stop scrolling and click on your page. And if your video has a special offer or a meaningful message, there’s a good chance they’ll check out your products or services too.

There are a lot of great ways to use video during Memorial Day. For example, you could make a promotional video showing off a special discount or limited-time bundle. Or you could create a behind-the-scenes video of your team decorating the store with flags and red, white, and blue banners. If you want to make a personal connection, a video message thanking veterans and military families can go a long way. You can even show your customers how your products help them celebrate—like grills for family BBQs, outfits for parades, or gifts for loved ones. These kinds of videos build trust and let people see your values as a business.

If you’re not sure where to start, keep it simple. Use a clear message, friendly music, and patriotic colors like red, white, and blue. Keep your video short—less than a minute is often perfect—and always include a strong call to action. Say things like “Visit us this weekend,” “Shop our Memorial Day Sale,” or “Don’t miss these summer deals.” Make sure your message is easy to understand, and don’t forget to add your business name and logo at the end so people remember who you are.

Once your video is ready, post it in as many places as possible. That means putting it on Facebook, Instagram, YouTube, and even TikTok. You can also use it in email newsletters or on your website’s homepage. Posting your video in different spots helps you reach more people and gives your content more chances to get shared. If you want to boost it even further, you can run a short ad campaign to promote the video to local customers who are interested in Memorial Day shopping.

To make your video easier to find, be sure to use keywords that match what people are searching for. Use phrases like “Memorial Day deals near me,” “holiday weekend discounts,” or “shop local Memorial Day sale.” Add hashtags to your social posts, include a short but clear description, and always mention your city or neighborhood when possible. This helps your video show up when customers search for nearby businesses or holiday sales.

You can also create engagement by asking your audience to join in. Try a fun Memorial Day video contest, a giveaway, or a poll. For example, ask people to comment on their favorite holiday meal, share photos of their celebration, or tag a veteran they appreciate. The more people interact with your video, the more the social media platforms will share it, and that means even more people will discover your business.

After your video is live, don’t forget to check how it performs. Look at the number of views, likes, shares, and any clicks to your website. This data can show you what’s working and what could be improved. If you notice one video did better than another, think about what made it special and use that idea next time. This kind of testing helps you create stronger videos in the future.

Video is one of the best ways to connect with people during a big holiday like Memorial Day. It lets you tell a story, share a message, and show off what makes your business unique. When done right, it can build trust, bring in new customers, and increase your Memorial Day sales in a big way. If you’re not sure where to begin, Brenda and Dennis at Local Video Marketing Agency are always here to help. We specialize in creating custom videos that match your brand and reach your local audience. Let us help you turn this Memorial Day into a sales success.