The Best Video Marketing Strategies for the Holiday Season
The holiday season brings a surge of energy, excitement, and opportunity for local businesses, and it becomes even more powerful when video marketing is part of the plan. As we look ahead to the final months of the year, it’s easy to see why video continues to outperform other forms of content. People are in a festive mood, they’re spending more time scrolling online, and they’re actively searching for gift ideas, special offers, and businesses that feel personal and trustworthy. When we talk with local business owners, we’re always reminded of how much the holidays depend on connection, and video just happens to be the most effective way to create that connection quickly and authentically. That’s why the best holiday marketing strategies almost always start with smart, thoughtful, and engaging video content.
One of the most powerful things any business can do during the holidays is create festive brand stories that touch the emotions of the season. People naturally respond to warmth, nostalgia, and messages that highlight family, giving, and community. A simple video telling the story behind your business, your team, or your holiday traditions can instantly make customers feel closer to you. These stories don’t need big productions or complicated editing. They only need sincerity and a clear idea of what your brand represents. When a viewer feels like your business has heart, they’re more likely to support you during the busiest shopping season of the year.
Promotional videos also play a huge role during the holidays, especially when people are actively searching for the best deals or last-minute gifts. Short, fast-moving videos that highlight limited-time offers, gift bundles, or seasonal discounts grab attention immediately. Platforms like TikTok, Instagram Reels, and Facebook love this type of content because it gets quick engagement and encourages sharing. The key is to keep things upbeat and visually appealing. Even a simple product demonstration with holiday music and festive colors can stand out online. The more fun and energetic the video feels, the more likely people are to remember your business when they’re ready to buy.
Another strategy we see working extremely well is showing behind-the-scenes holiday moments. These kinds of videos make your brand feel human, friendly, and relatable. Maybe your team is decorating the shop, preparing holiday packaging, or laughing together while getting ready for a busy weekend. Customers love seeing the people behind the products, and this kind of content builds trust without any hard selling. It also gives viewers a sense of being part of your story, and that emotional connection often leads to stronger loyalty and more repeat visits during the season.
Holiday-themed customer testimonials can be incredibly effective, too. If you have happy customers, the holidays are the ideal time to showcase their experiences in short videos. Ask them how your product or service helped them this year, or invite them to share what they appreciate about your business. Testimonials that include gratitude or personal stories feel especially powerful during this season. This type of social proof reassures new customers and gives your brand added credibility at a time when people are choosing where to spend their holiday budgets.
Gift guide videos are another smart strategy for boosting holiday sales. Many shoppers feel overwhelmed by the number of choices and appreciate any content that helps them decide. If you put together a video highlighting your best sellers, explaining who each item is perfect for, or showing how certain products work, you’re making their shopping easier. Decision-making becomes faster, and your business becomes the helpful guide they trust. This type of video not only drives sales but also positions you as a go-to resource during the holiday rush.
Don’t forget that holiday videos can also improve your local SEO. When you add videos to your website or your Google Business Profile, you’re increasing engagement, and that helps your ranking in local search results. Seasonal keywords in your video titles, descriptions, and captions tell search engines that your business is active and relevant. Customers looking for holiday deals often type in phrases like “best gifts near me” or “holiday specials in my area,” and your videos can help you show up when it matters most.
One of the best things about holiday video content is how much you can repurpose it. A longer video can be broken into shorter clips for social media. A single testimonial can be posted on your website, shared on Facebook, and even included in an email newsletter. Repurposing isn’t cutting corners; it’s being strategic. The more places your message appears, the more people you reach, and consistency is what drives real results during the holiday season.
To truly make the most of this time of year, it helps to plan your videos early. December moves fast, and businesses that schedule their content ahead of time stay visible without scrambling. When you plan around key dates—like early gift shopping, last-minute sales, and post-holiday deals—you build steady momentum and keep your customers engaged from start to finish. The holidays reward businesses that stay active and present, and video is the easiest way to maintain that presence.
As the season approaches, this is a great time to think about how video can strengthen your holiday marketing, connect with your customers, and boost your end-of-year results. And if you’d like help creating the right video plan or bringing your holiday content to life, Local Video Marketing Agency would be glad to help.