Elevate Your Business By Sharing Content The Right Way
Sharing business content online has become one of the most important strategies for local businesses that want to grow and thrive. In today’s digital age, customers spend a huge amount of time on their phones, computers, and social media platforms. If your business isn’t consistently showing up online, you could be missing opportunities to connect with the very people who are searching for your products or services. Knowing the best practices for sharing business content online can give you an advantage, helping you build visibility, trust, and long-term customer loyalty.
The first step to sharing your content effectively is knowing your audience. Every business has a target group of people who are most likely to become loyal customers. It’s not enough to post random updates—you need to consider who you’re speaking to and what matters to them. For example, if you run a family-owned restaurant, your online content might include meal specials, family-friendly promotions, or behind-the-scenes videos showing how dishes are prepared with care. On the other hand, if you own a fitness studio, your content might focus on quick workout tips, success stories from clients, or short motivational videos. The better you understand your audience, the easier it becomes to create content that feels personal and engaging.
Once you know your audience, the next step is choosing the right platforms to share your content. Not every platform is the right fit for every business. A local bakery might do well on Instagram and Facebook where people love to see photos and short videos of fresh baked goods. A law office, on the other hand, may find better engagement on LinkedIn where people are looking for professional guidance and advice. TikTok, YouTube, and Instagram are great for short, engaging videos, while Facebook continues to be a strong platform for local community outreach. Picking the right places to post will ensure that your content is being seen by the people most interested in it.
Consistency is another key factor when it comes to building trust with your audience online. Posting once every few months isn’t going to keep you top of mind. Instead, aim for a regular posting schedule, whether it’s once a week, a few times a week, or even daily if you have the resources. Just as important as consistency is timing. Sharing content when your audience is most active increases the chances of people liking, commenting, and sharing. For many businesses, evenings and weekends are great times to post, but this can vary depending on the type of business you run and the platforms you use.
When creating and sharing business content, always remember that quality matters more than quantity. Posting too often without value can lead people to ignore your updates. Instead, focus on content that educates, entertains, or inspires your audience. Share stories about your team, spotlight your customers, or provide helpful tips that your followers can use in their everyday lives. People want to feel a connection with your business, and thoughtful, meaningful content is what builds that bond.
One of the most effective ways to make your content stand out is to use visuals and videos. Studies show that people are far more likely to engage with posts that include eye-catching images or short videos. A short video of a happy customer sharing their experience, or a behind-the-scenes look at how your business operates, can create an instant connection with viewers. Visuals grab attention, tell a story quickly, and help people remember your brand.
It’s also important to encourage interaction with your content. Social media and online platforms are designed for engagement, so give your audience reasons to respond. Ask questions, run polls, hold contests, or simply encourage viewers to leave a comment. The more people engage with your content, the more likely it is to be seen by others. Engagement helps spread your content beyond your immediate audience, creating a ripple effect that can bring in new customers.
Tracking the performance of your online content is another best practice that many businesses overlook. Analytics tools are built into most platforms and give you insights into what’s working and what’s not. By paying attention to metrics such as likes, shares, watch times, and click-through rates, you can adjust your strategy to focus on the types of posts that bring the best results. This not only saves time but also makes your content more effective.
Finally, always remember that what you share online reflects your brand. Professionalism matters. Positive, respectful content builds credibility, while negative or careless posts can damage your reputation. Even when dealing with negative comments, responding in a thoughtful and professional way shows that your business values customers and their feedback. Maintaining a strong online presence with a positive tone strengthens your reputation and helps you stand out from competitors.
Sharing business content online is about more than just filling up a social media feed. It’s about creating connections, building trust, and showing customers why they should choose you over anyone else. When you take the time to know your audience, choose the right platforms, post consistently, and focus on quality and engagement, your content will start working for you. The businesses that succeed are the ones that make a commitment to sharing with purpose and strategy.
If you want to improve the way your business shares content online and take advantage of the opportunities digital platforms have to offer, Brenda or Dennis at Local Video Marketing Agency are here to help. We specialize in guiding local businesses through content creation, strategy, and video marketing that makes an impact.
