Make Your Back-to-School Marketing Shine

Back to school season is a busy time for families. Between shopping for supplies, organizing schedules, and adjusting to new routines, parents are looking for anything that makes life a little easier. This is also one of the best times of year for local businesses to connect with their communities. At Local Video Marketing Agency, we know that great marketing isn’t just about promoting products—it’s about offering real value. When your marketing speaks to the needs of families, they notice. And when they feel understood, they’re much more likely to choose your business.

To start, it helps to understand what families really need this time of year. For many, it’s not just about backpacks and pencils. It’s about saving time, staying organized, and preparing for a fresh start. Parents are often stressed and kids are excited or nervous. Businesses that step in to help during this transition can build lasting relationships. Maybe you offer after-school programs, quick meals, school clothes, tutoring, or tech support. No matter what your service is, there’s a way to position it as a back-to-school solution.

Your messaging plays a big role in making that connection. Keep it friendly, helpful, and focused on family life. You might say things like “Make back-to-school easier this year” or “We’ve got what your family needs to start strong.” Use photos or videos that show real parents and kids using your product or service. Highlight the ways you’re saving them time or making their lives better. Stories and testimonials go a long way. When customers see people like them getting results, it builds trust quickly.

Special offers are another great way to drive attention during this season. Limited-time discounts, back-to-school bundles, or buy-one-get-one deals help create urgency. You could create a family package that includes multiple services at a reduced price or offer a special deal just for teachers or students. Think about what your customers are already looking for in August and September, and create something they can’t resist. Also consider partnering with other local businesses for a joint promotion that gives families more value.

Of course, one of the most powerful ways to connect is through video. Short videos that show families getting ready for school, shopping together, or using your product can leave a lasting impression. A quick testimonial from a parent talking about how your business made their school year easier can do more than a dozen ads. Even a simple behind-the-scenes video or a message from you can help people feel more connected. Sharing these videos on social media and your website helps build that connection before a customer even walks through your door.

It’s also important to share your message where families are spending their time. Facebook, Instagram, and local community pages are great places to reach parents. Send email updates to your existing customers with a helpful tone and back-to-school tips. If you have a customer list, now is the time to reconnect with it. Short, engaging paid ads on social media can also be affordable and highly effective when targeted to local families.

Don’t forget to make it easy for people to take action. Whether you want them to book an appointment, place an order, or stop by in person, your messaging should be clear. Use calls to action like “Book your back-to-school special today” or “Shop now before school starts.” Create a smooth path from your posts or ads straight to the point of purchase or contact.

Finally, remember that back-to-school season is just one moment in the larger story of your business. The families you connect with now could become loyal customers for years to come. Offer ways for them to stay in touch, like joining your newsletter or following you online. You want to be the business they think of not only in August, but all year long.