Sep 24, 2018 8:16 PM
This blog was originally published on October 5, 2017
Okay, I might have been a little over-dramatic in that title, because there isn't much either Brenda or I could complain about over our first few months of running our new Local Video Marketing company. The good parts of running things so far? Well...
Number One, I'll bet that Brenda would agree, that we've been dealing with some of the nicest folks in the world. :) I think many of them are a lot like us, and equally psyched about the prospects of their new business.
Number Two -- or maybe tied at Number One, is the fact that we love what we do. We're both creative types, who get extra excited at the prospect of designing a new logo or new video production, or guiding a client's company out of a cluttered field and into the limelight.
Then, there might even be a Number Three here, in our love of the lifestyle that comes with running something like our Local Video Marketing biz. Oh, for sure, working for oneself entails some looooooong hours. Still, having the ability to often choose our work setting -- from a nearby picnic table to poolside to our after church visits at a local coffee shop. Honestly, I've never understood how some folks can make their work a drudgery when it doesn't need to be that way.
Oh, ya, about the slight struggle we've had as a startup in a very unique kind of company... While some other business owners might suggest to the contrary, I'm saying right now that, there's no model for what Brenda and I have been building. Sure, some others offer video production, some others might design logos, yet others might offer to help with a client's marketing or SEO, etc. Yet, are any two companies really alike? I mean, really? Ha, hardly.
Okay, so here comes our main frustration... It's that the newness of our company brought about constant -- and I mean constant -- evolution. From Day 1, Local Video Marketing was built upon my decades of work in video production. Not long after, though, came our realization that video used within social media brought about a huge step in client visibility, and so did our newfound ability to create awesome social graphics. And so did our abilities continue to grow over a good many more months -- led by Brenda's interests in Facebook marketing and search engine optimization.
Of course, that was mostly good for our business, but it was super-difficult to keep up with in our own marketing efforts. I mean, as we increased our capabilities almost weekly, our advertising and this website fell behinder and behinder (LOL)...
With all that, maybe folks around Tampa heard a huge sigh of relief -- like "Phew!!!" -- a few days ago when we just about finished revamping this website. Actually, the windows shook a little -- :) , as Brenda and I both let go from opposite sides of the room. Not that our work will ever be done. However, our 'Home' page is now fairly organized and readable, we're ready to take off in this 'Blog' again now, most of our current 'Services' are listed under a new category (that's still growing). Are we feeling pretty good right now? You bet! And it's even nicer that new potential clients have been contacting us regularly over the past few days.
PS: Not listed as an offering (yet?), but nonetheless sprinkled above and used often in our own Local Video Marketing promos, are a bunch of memes and social ad pics.
Sep 20, 2018 8:13 PM
This blog was originally published on October 3, 2017
Build your brand identity with a logo customers will recognize! Is your logo important to your online identity or brand? Well, as one marketing guru suggests, “Your logo is a visual cornerstone of a company's brand..." And, along with its company name, the logo helps make a business memorable (think about the likes of Coca Cola, Target, Nike, McDonald's and Mercedes here). This in mind, we'll work with a business owner to arrive at just the right logo design for his or her company or product. We'll go back and forth, and our client only pays when the final design work is acceptable to him or her. The final logo design will be provided in several popular graphic file types, and we'll also share advice about legally protecting your logo. $325 US*
An interested party might complete the adjacent Contact Form, and add "(Logo)" alongside the Company Name.
*Our logo design service -- as a stand alone item -- is available to companies around the world.
Sep 20, 2018 7:38 PM
This blog was originally published on October 2, 2017
If branding is as important as most marketers believe, it makes sense to brand any videos we create. And that's best done by having our company's logo shown at various times during each video production. Of course, a company will have to have its own logo (or Let Us Build A New Company Logo For You). We did just that, by previously creating our own small logo -- a little camera -- to represent "Local Video Marketing". We then jazzed that a bit with some streaks and sound effects, we added some music, and...
Imagine having something like that at the start of each company video. It's short and sweet, or exactly what our audience wants as it readies to discover all the important information to follow.
Then, looking for an excuse to create another sample logo, I recently made the following one for Brenda's pet project, Better Health and Wealth...