• If You Run a Hockey Organization

    This blog was originally published on June 9, 2017.


    I know I've previously mentioned being an ice hockey coach for 45+ years, and that I started working with video way back in 1979 or '80.   And, while i used it to analyze players and teams in the earliest years, it wasn't long before I started making my own instructional videos.  Not long after that, however... Ya, not long after that, I realized that video could be an unbelievable recruiting tool, be it for my weekly clinics, my summer hockey schools, or my college team.

    As an aside here, I came to Florida several years ago to be a part of a new        Junior hockey league that ended up failing before it ever got underway.  I knew what I was doing when it came to recruiting, however, and my team had close to a full roster before the rug was pulled out from under us.

    Folks missed the best of what I'd planned, though...  For, I'd spent as much time recruiting my future teams as I did my current one.  I mean, I was collecting video footage whenever I had the chance, initially grabbing clips of our home rink, the city, as well as the nearby attractions Central Florida had to offer.  What I never got to add to that collection were clips of our practices, our locker room, our bus trips, and special game action.

    I'll get back to that stuff in awhile.  For now, however, I'd like anyone who runs a private school, Junior team or league, or minor pro league to take a look at the following video.  I'll add more on the flip side...

    I created that fictitious "Whitman Warriors Hockey" logo just for fun (making those are easy for me). Most of my best video footage is stored with my super-professional studio more than an hour away.   If I had my druthers, though, I'd have included some travel footage, more game action, and some intimate stuff.  (Can anyone envision the bus scene and theme song in the movie Slap Shot?)  And, of course, if I created a "trailer-type" video for your organization, it would be far more personalized.

    As yet another aside...  I had some interviews a few years back with the possibility of being a Junior league's commissioner.   I knew that some forward looking organizations within those leagues would have their own recruiting videos.  Still, what I also wanted to create was something that highlighted the league's members, league activities, etc.   Was it a good idea?  Ya, I think so.  And, it could only help -- everyone.

    As other "hockey nuts" can imagine, I could go on and on with this theme.  However, let me end for now with a reminder of some things I did and didn't mention in the above video:

    Kids (of all ages) love fast action and music to match.  Hey, they've been brought up on digital media.

    Hockey parents need to be assured they're making the right choice when it comes to picking a given team or league.  And, I think the right kind of video can accomplish that.

    It's hard to explain many of the things that can make your team or league different, but it's easy to show viewers with photos and video.

    Or, as I said at the end of that short movie, "Video is worth more than 10,000 words" -- much, much more.

    So, please complete the Contact Form off to the right, so we might talk about working together.