• Meet Our Talking Avatars 

    This blog was originally published on October 1, 2017.

     

     

    If someone once said, "A picture is worth 1000 words," what do you think a video is worth? Well, we raise this point, partly because a so-called "talking avatar" might be difficult to describe in words, but oh-so-easy to show you...   Interestingly,

     

    many online viewers really enjoy cartoon-like characters.  And they especially like it when such a character greets them upon the opening of a webpage. We use them in our work, too, sometimes having a talking avatar greet our visitors, and more often having a character greet our visitors and then direct them to a certain "call to action" -- like so... 

     

     

    See lots more SAMPLE AVATARS by clicking the inked texts.

     

    Our hope is that the earlier video explained our Talking Avatars fairly well. However, if a website owner has some questions, we'll be ready to help anyone who responds in the adjacent Contact Form.  As for pricing, it's based on a single talking character and approximately a 1-minute long script, plus a modest monthly maintenance fee (there is some maintenance involved from our side of things). $75 US* to create and install a talking avatar $35 US/monthly maintenance fee.  There's no problem with constant changes (maybe to accommodate new sales announcements, for example), while we ask that at least three business days be allowed us for such changes.  An interested party should complete the adjacent Contact Form, and add “(Video Logo)” alongside the Company Name. 

     

    Please contact us to see if a talking avatar service is available to a company outside North America.

  • Some Twitter Friends Don't Have A Clue!

    Okay, I know I came off a little gruffly with that title but, while Brenda and I surely do love most of the folks we connect with -- on Twitter and throughout social media, it's true that many folks there don't have a clue.

    Now, we have Mirriam-Webster's online dictionary to thank for the following excerpted definitions:

    In one, "Social" is defined as being "marked by or passed in pleasant companionship with friends or associates..."

    In yet another, it defines "Social" as "relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society..."

    The definition continues with "tending to form cooperative and interdependent relationships with others..."

    Mirriam-Webster goes on quite a bit from there, but I hope friends have already gotten the idea -- or the intended meaning of "social", as in "the interaction of the individual and the group..."  And I also hope our friends make that connection with what we all refer to as "social media".

    Up front, I give a little leeway to certain Twitter members -- like major news outlets and maybe some celebrities -- having a kzillion followers without following many of them back.  Ya, I get it, that they perceive their jobs as needing to spread (worthwhile) information to their followers.

    Beyond those unique Twitter entities, however, I think it rather rude that others believe their tweets are more valuable than yours or mine.  In other words, "I should follow and listen to you, but you don't think I have anything of valuable to say?"  I DON'T THINK SO. 

    Actually, get a load of this trick...  Having been on Twitter almost since it started, I've come to understand how some Twitter members will follow me, then drop me as soon as I've followed back.  They might think there's no harm done, but there is.

    First, they've violated that "social" trust described above.

    Secondly, the process of a large number of members unknowingly unfollowing us can get you and me in trouble with Twitter.  I mean, Twitter only allows us to follow a certain percentage of people beyond the number who follow us.  And when we reach that number, Twitter will prevent us from following anyone new.  Ya, you read that right:  because of a few jerks, we're unable to follow someone we really like, until the problem gets fixed.

    How to fix the problem?  I use a free program that helps me weed out those who are no longer following me.  Personally, I've put it into my diary for every Thursday to "Clean Twitter".  So, while Brenda and I haven't yet had to worry about this in our Local Video Marketing account, my long established Coach Chic hockey account is now at least close to even at 15,000-plus followers and following. 

    Aaaaah, yes, that new Local Video Marketing account.  Sadly, that's what caused me to start reeling at my 'writer about some Twitter folks not having a clue.  Sorry, but it's true.

    I can only guess that a lot of my early contacts there only joined Twitter because someone told them it was a good business practice.  They never considered that the idea there is to be "social", or sociable.  I see it in their river of tweets -- like real estate ads, one after another.  And I absolutely know it when they never follow back.  I see it in their profiles, too, if they have only 20 or so followers.  Ugh.  (In just a few weeks, we already have 50 Local Video Marketing followers.)  That tells me that they're blasting info out, without realizing those 20 or so followers are the only ones reading their messages.  (Double "Ugh!")

    How did I get my relatively large following for the hockey account?  In one word:  by being "sociable".  And in this case, I'm also suggesting that I've always been "polite" or "courteous"...

    When someone follows me, I always follow back.  And, when someone retweets one of my posts, I go out of my way to search their stream to retweet an equivalent message.  And that brings me to a good one... 

    Whether on Twitter or Facebook, my stream tends to be a mixture of fun facts or articles and posts meant to help our business.  Of course, I'm glad when someone likes the fun facts and such, but you know I'm praying that our business posts get shared or retweeted.  And, don't you know, I've become accustomed to a very few who go out of their way to only magnify our least meaningful posts.

    With that, real estate and construction people, as examples, ought to consider which of their tweets they'd really like shared.  If it's the meaningful ones you'd like help with, consider doing the same for your friends.  Help them, and hope they'll help you.  (If they don't, consider sending them this blog post.) 

    In closing, I'm only suggesting that newbies to Twitter consider the "social" -- and the presumed give and take -- aspect of that medium.   Be polite and reciprocate whenever you can.  And, of course, forgive me for the rather crude title to this blog post.  :)

    Hoping to see you over on Twitter.

    PS:  Want to learn tons more?  Take advantage of this TOTALLY FREE video course on Modern Social Media Marketing.

  • New Professionally Produced Whiteboard Videos

    This blog was originally published on September 30, 2017

     

    I'm really psyched, because we just came by some awesome whiteboard type videos for our Local Video Marketing friends!  Before I get going on that, however, let me show you a sample "whiteboard video"... 

    If you didn't know beforehand, a whiteboard video is one that includes a lot of drawing.  These tend to be kinda mesmerizing (if you didn't notice), and they tend to captivate the viewer so that a company's message is seen (and heard) all the way through.  Oh, and if you didn't know, while the above type is sketched on a simulated greaseboard, we also have some "blackboard videos" (as if they're drawn on an old fashion blackboard). Getting back to being psyched...  What happened -- and it happens often in the circles we travel within -- is that I was able to purchase over seventy professionally produced whiteboard videos, all created with pro-like scripts, professional voice-overs, and some amazing graphics.

    Let me comment further on that large quantity, because buying in such bulk makes it possible for us to  really drop the costs of a video for our Local Video Marketing clients.  Of course, we still have to do some customizing for a each purchaser...

     

    These videos come with plenty of space to add a business' logo and contact information.  I'll go a little bit extra for my friends, too, by adding some attractive graphics or effects where they might prove proper.

     

    As for the videos I was able to grab, here are just some of the niches that are covered:  accountant, auto insurance, auto repair, bankruptcy attorney, bookkeeping, carpet cleaning, real estate agent, catering, chiropractor, electrician, fencing contractor, financial advisor, fitness center, flooring expert, handyman, locksmith, home insurance agent, landscaper, moving company, painter, personal trainer, pest control, plumber, roof repair, storage facility, travel agent and weight loss.  Making things even better, a number of those niches are covered in different types of videos, in videos done by male and or female voice-overs, and even to reflect different specialties within a given niche.

     

    Please visit our website for more information www.localvideo.us and schedule an appointment to speak us because we would love to speak with you.

     

     

  • Let Us Bring Your Facebook Business Page Up To Date

    This blog was originally posted on September 29, 2017.

     

     

    We'd love to bring your Facebook business page up to date, and that means putting both Brenda and Dennis on the job for you!

    Probably more than any other social media site, Facebook seems to be constantly changing.  Most casual users needn't mind this, but if you run a business, it's a totally different story.  In particular, a  Facebook business page is loaded with opportunities to better connect with and better inform potential customers.  And, no one knows how to make a  Facebook business page work better for you than Brenda.

     

    Of course, one of the most exciting updates to come along in some time is the opportunity for us to place a video atop ones Facebook business page (like the samples seen below).  That's where Dennis comes in, creating just the right visuals, audio and message to greet potential customers to a given Facebook business page.

     

    Okay, so what are we offering here?  We're talking about a total make-over to one of social media's most powerful sales tools:   the Facebook business page.   And we're talking about putting two creative specialists to work for your business -- Brenda on the page itself, and Dennis on the video.  And, of course, we'll work closely -- and back and forth -- with a business owner, to ensure the job gets done to satisfaction. 

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    As for samples of Dennis' Facebook business page cover videos, here are two -- one designed for the top of our "Local Video Marketing" page, and the other for a page called "Better Health & Wealth".  As one might imagine, some videos need to be very business-like, while some can be more on the whimsical side...

    We look forward to local business owners contacting us -- through the adjacent Contact Form, so we can schedule a free consultation, and then start the process of bringing your Facebook business page up to date.

  • Our New Local Video Marketing YouTube Channel

    This blog was originally published on August 22, 2017

     

    This one might be up for debate but...  My understanding is that we only get a one-time try at starting a new YouTube channel properly.  Sorry for not divulging my sources on that one, dear readers, but that's why our Local Video Marketing channel sat in hiding for better than a month.

     

    Then, something kinda laughable...  A little research shows that I was dragged onto YouTube on June 10, 2011, by a long ago techie partner.  At the time, the subject of that video ("Balance In The Forward Stride - with Coach Chic") was pretty controversial in ice hockey circles, and it got me bashed more than a little.   Fast forward to about 5-years later, though, and my thesis has been accepted and supported by scientific journals and most top hockey skating specialists.

     

    I only resurrect this story about my first-ever YouTube experience, so I could draw some important comparisons between then and now.

     

    My partner led me to believe that anything I had on YouTube.com back then put me light-years ahead of other hockey coaches (and I suspect that was so).  It wasn't long after, that I started slowly adding new videos onto my own "hockey channel".  In fact, I dribbled different kinds of videos into that channel with little regard for search engine optimization, keywords, or whatever.  I also cared less about "Likes" or "Subscribers", but mostly about whether hockey folks from around the world enjoyed or learned from my random posts.  Oh, well...

     

    Oh, man, did Brenda and I do a lot of research before pulling the trigger on our new Local Video Marketing channel.   And, not only did we pick the brains of all the top YouTube gurus, but we also armed ourselves with some (rather expensive) programs that promised to boost our videos and our channel beyond most others. What we chose as our first entry was titled "Why Use Video For Your Business - 2017", that just shown below... 

     

     

    Now, if you watched that, you might appreciate why Brenda took a little negative criticism from a lady over in one of the Facebook networking groups.  The lady's complaint had to do with my video not including all the dazzling things I'd hinted at in the video.

     

    I just sat there shaking my head, as Brenda told me what the lady had said.  The best I could do, though, was to explain myself to Brenda.  I mean, I have already produced dozens (upon dozens) of videos for this Local Video Marketing site, each one in some way or another showing off all the bells and whistles I have at my disposal.  Ya, I've shown several different ways of using whiteboard (or blackboard) drawings in my videos, I've had things spinning in and out of scenes, and I've used all sorts of transitions, special effects, intros, outros and more.  But, no, for that first video I didn't want a single distraction -- and I made it just about the facts.

     

    One thing I could have told that woman was that my first simple video was sent out to nearly 60 other video hosting sites within seconds of posting it to our YouTube channel.   Not noticed by the naked eye was that it also contained certain hidden properties that I doubt many others would know about.

     

    And that brings me to a few social media friends asking me recently if I'd give them some feedback on their YouTube channels.  Of course I'd take a look but, it wouldn't be my job to say much more than a brief compliment or two.

    In each case, I was able to offer a pat on the back for the pretty good video production -- I mean that.  What I didn't have the heart to suggest was that it didn't look like much had been done towards getting lots of views down the road.

     

    Please -- please -- please...  Do not take that last paragraph as a real negative.   No, don't forget that I hadn't a clue about SEO and other special video posting tricks until that became a big part of what I do.  Same thing with Brenda, in that she's had to cram like crazy to become familiar with new software and new programs that aren't always that easy to grasp. Please don't let me discourage anyone, either.  As my long ago partner might suggest, maybe something on YouTube is better than nothing.