This blog was originally published on October 15, 2017
As I kick this off, I think I might preface the main topic with some personal stuff (trust me, that it'll eventually impact on that thing about an important Local Video Marketing thumbs-up and thumbs-down problem)...
In later life, I thanked my lucky stars for a lifetime spent in sports. It all started at age-10, it eventually had me playing three sports to a fairly high level into my 20's, before I transitioned to 40+ years in coaching (mainly in ice hockey).
Some might think that sport successes build character, but even the greatest players don't get to be successful for very long. So, I'm sure that most athletes and coaches who lasted any length of time would tell you that it was their ability to fight through tough times that led to their true growth.
I laugh and joke now about overcoming adversities as a player -- like enduring broken noses and broken fingers, torn ligaments, probable concussions in a day when no one cared about such things, and double-session football practices in 100-degree weather in a time when taking a drink of water was seen as a sign of weakness.
If you haven't been around team sports that much (beyond the youth level), you might not realize the mental abuse an athlete can face -- some of it intentional, and some of it just being the way things have always been. Everyone generally gets their turn as "It", being dressed down and raked over the coals -- in front of teammates, or even in front of onlooking fans . Ya, you either go home crying at such things, or you suck it up, and grow some rather thick skin. (Little wonder I'd laugh half the time years later as an Army NCO thought he was going to get under my skin -- nope, I'd already been blasted by some of the best!)
You'd think that would all end once a guy switches to coaching -- ya, you'd think... But I could go on about my experiences with this. The great Paul "Bear" Bryant explained a coach's working conditions best, though, when a college professor complained about The Bear's high salary (I'm paraphrasing here)... "And how many people sit and watch as you conduct a final exam?" :) No, I never coached before the 55,000 who usually watched Bryant coach, but I can tell you that any of us who have worked at a fairly high level have endured similar highs and lows, including the cat-calls, boos, and even profanities directed from above. And it can sometimes be worse, as the press shoves a microphone in your face after a disappointing loss.
Phew. Sorry, but I did feel the need to mention all that, just to let visitors know that I'm not your run-of-the-mill marketing guy. Naw, I make decisions differently than many others. Don't get me wrong here, because I'm not saying my decision making is better, only that it's different. And, of course, all the experiences noted above (and more) are going to reflect on the topic at hand, as in those thumbs-up and thumbs-down things. Okay, so while doing my usual daily research into the very latest about video and marketing, I ran across a new form of technology. This had to be about 6-months ago, with that rough timing being important to this discussion. As I read on about that technology, I noticed that it was being promoted by a guy (and popular MLM-er) I've followed on Facebook for quite some time. I mentioned the article to Brenda as soon as I finished it, right there and then letting her know about my thumbs-up and thumbs-down feelings.
My kinda outside the box approach to coaching had me keeping my mind open for a time, while it was easy to identify the thumbs-down aspects to that program. Number One on that list? How many people could actually be turned off if they were "targeted" by that new technology? Hmmmm...
As a thought for others who work a lot online, I keep a folder full of bookmarks labeled as "Wish List". Actually, that might be a good description for some items linked in there, but that folder also includes a lot of items I'd describe as "down the road". In other words, I'm not ready to deal with something right now, but I'd like to take another look at it "down the road".
Anyway, it's kinda comical that two things happened almost simultaneously within the past week...
Brenda mentioned to me that a women in one of her Facebook marketing groups was promoting the same kind of program I'd described to her months ago. I think the group's comments over time were mixed between thumbs-up and thumbs-down. And, while I'm not able to comment in that "women only" group, I'd have surely suggested there was no right or wrong in this matter -- at least just yet.
At the same time the most heated debates were taking place in the above noted group, I received a surprise in my inbox. You bet: it was about the latest seeming hot topic, with the sales info confirming a lot about the benefits it could provide to some of our Local Video Marketing clients. On the other hand, of course, there were the thumbs-down feelings Brenda has described to me, as well as some of what other detractors have mentioned in various groups.
Well, here's what your favorite outside the box marketing guy decided to do... I quickly put together and posted the following video in a number of Facebook groups, as well as in my Facebook stream...
Understand that the jury was still out for me, and the links to that new form of technology was still in my Wish List folder. That's why I was introducing the above video in numerous locales with, "If you run a Tampa area business, this video recently raised quite a stir in several biz groups: your thoughts?" If you get my drift, I was looking for more input, beyond Brenda's and my personal feelings, and beyond the comments I'd seen to that point in the above noted Facebook group. And, I did get a number of pretty good comments, from a few who liked the idea, and from a few who had serious reservations. Then... Ya, then... Something made me pull the trigger. I mean, I wrestled with all the thumbs-up and thumbs-down, and I rationalized that it wouldn't hurt a single bit for us to have such technology in our Local Video Marketing bag of tricks.
Speaking of our "bag of tricks" -- and explaining better my decision to buy that program... I ask the reader to take a quick browse down the list of options on our SERVICES page (you won't lose your place by going there). My hope is that a visitor can see that we're not a one-trick-pony, but instead we offer a growing list of ways we can help Local Video Marketing clients. As a matter of fact, we offer package deals within which we promise to use "all the right assets" suited to a given niche. Yes, as Brenda and I explain to prospective clients, no two companies are alike, and no two should follow the same exact marketing approach.
Okay, I'm showing you all the assets we currently have at our disposal for a reason (although that list of services will surely grow, based on the way I keep exploring new ideas with each new day). With that, notice that the so-called new technology is not yet listed in either of our groups. No, as anyone with a Catholic upbringing might appreciate, that program is currently sitting in our form of Purgatory, and awaiting further evaluation. On the one hand, I guess we'll have to keep watching that thumbs-up and thumbs-down thing, until we think it's swung enough towards a positive direction. In the meantime, we honestly can't see taking peoples' money until we feel all the kinks have been worked out. Then, even if or when we do advertise that product, it's very likely we'll only include it in a full marketing package. Of course, all along I'll be putting on and taking off my coaching hat, always looking for ways to help our clients win their games.